YouAdMe’s head of business development Chai Zhi Ying receives an award at the ASEAN PITCHFEST in August. Photo supplied
Singaporean-owned YouAdMe that was launched in Cambodia has made it to the top 10 Asean SME finalists out of 514 submissions from 40 over countries for the Global Fintech Hackcelerator and Fintech Awards.
YouAdMe was the winner of the ASEAN Pitchfest 2018 in Cambodia.
The financial technology (fintech) awards at this year’s Singapore Fintech Festival, the world’s largest such festival, is organised by the Monetary Authority of Singapore (MAS).
The app-based platform slated to launch in 2019 will be partnering Cambodia’s leading payment provider as its payment partner.
Participating brands in the pipeline include Cambodia’s most popular food and beverage chains as well as all retail outlets in Phnom Penh’s upcoming smart city retail centre.
Game changer of future retail
YouAdMe democratises the media and marketing world by creating a level playing field for enthusiastic youths to pit their talent and creativity alongside the big boys in the industry, with equal opportunity to be recognised and rewarded.
On the other hand, small and medium enterprises will have quick and easy access to affordable and quality marketing solutions to help build their brand without the hefty price tags advertising used to entail.
Co-founders Bernard T. (left) and Jeremiah Lee. Supplied
YouAdMe aims to transform the retail landscape in Cambodia by creating an affordable and sustainable advertising channel for brands while encouraging consumers to meaningfully use their creativity and the power of their influence to value-add to the marketplace that ultimately exists to cater to consumers.
YouAdMe Co Ltd was started by Singaporean entrepreneurs Bernard T. and Jeremiah Lee.
Bernard, is a media veteran with over 20 years in the media and entertainment industry, having founded a multimedia production company, followed by 2 Digital Media Solutions agencies in Singapore and Cambodia, amassing an array of international brands under his belt.
A serial entrepreneur in the tech startup space, Jeremiah Lee is a leader in the real estate industry, with developments and partnerships across Asia (Singapore, Malaysia, Taiwan, China and Cambodia).
His mission is to transform and impact lives through technology, education and providing jobs.
Students crowd around YouAdMe booth. Photo supplied
With a firm resolution to help small medium enterprises (SMEs) cope with the increasingly competitive market in an ever-changing media landscape, the duo set up YouAdMe, an affordable and sustainable advertising solution to help businesses survive and grow while providing an avenue for enthusiastic youth to showcase and be rewarded