Consumers are trusting brands less and less, according to 2019 Edelman Trust Barometer Special Report. With data from eight major global markets, an overwhelming majority of consumers say that they value purchasing from familiar, trusted brands - over trendiness, and a wide range of other factors. Even as e-commerce is continuously booming around the world, issues consistently plague members of the ecosystem in and out of the Kingdom. YouAdMe looks at the ABCs that are their main areas of interest:
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